The new Ducati configurator is online: choosing and customizing the bike of your dreams has never been so engaging

Mon 29th January 2024




  • Thanks to the new configurator it is possible to customise all the 2024 Ducatis
  • Photorealistic images with 4K resolution, new views, dedicated environments and a 360° vision of the bike
  • The new configurator allows to save the bike of one’s dreams in its desired configuration and share it with friends and the dealer

Borgo Panigale (Bologna, Italy), 29 January 2024 - Continuous Ducati innovation, raises the level of digital experience of its enthusiasts with the new configurator on the website.

A cutting-edge project, created in collaboration with MHP - A Porsche Company, which redefines the way in which enthusiasts interact with motorcycles and customise them, offering them the opportunity to start living the Ducati dream even before touching it in person.

The configurator provides over 400 original Ducati Performance accessories, which can be mounted on the bikes in real time. Users can experiment with different combinations, adapting the bike to their preferences and needs. Once the configuration is complete, each enthusiast will be able to send their Ducati directly to their trusted dealer and obtain a quote, as well as virtually photographing it in Full-HD to store the image on their computer or smartphone.

The new configurator allows you to admire the selected bike in iconic locations for Ducati and Made in Italy, such as Piazza Maggiore, in the heart of Bologna, the finish straight of the Mugello International Circuit and the off-road paradise in Sardinia. An immersive experience like a real walkaround, in 4K resolution, which anticipates in the digital world the unforgettable emotions that all Ducati bikes know how to convey when riding.

Each setting was first photographed at 360° and then transformed into a realistic 3D background through digital renders by specialised artists.

It is possible to choose two moments of the day, between daytime and sunset, thus highlighting the light clusters (the DRL by day, the low beams by night) and the dashboard.

The new features are available on all models in the 2024 Ducati range.
You can view the Ducati Configurator and all its new features at